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The fastest, easiest way to Wowphie
Simple pricing that grows with your business
Start free, upgrade when you're ready. Every plan includes your public profile, bookings and client management — pick the level of tools (and AI help) that fits.
Free
£0
forever
Get listed and take your first bookings — no card needed.
Public profile & search listing
Unlimited bookings
Take payment by Wowphie payment link
Client & pet profiles
Direct messaging
Most popular
Pro
£25
per month
The full toolkit for running a solo pet business.
Everything in Free
Payment control — off-platform, timing & manual records
Invoices & payout controls
Forms & logs, booking rules
Analytics & promotion tools
Pro AI
AI
£35
per month
Pro, plus Ralph — your AI assistant for the admin.
Everything in Pro
Ralph AI assistant
AI booking & message handling
AI daily summaries
Team
Team
£45
per month
For businesses with staff — seats, tasks and permissions.
Everything in Pro
Team seats (first included, then £10/seat)
Task management board
Per-section permissions
Team AI
AI
Team
£55
per month
The complete package — your whole team, with Ralph on it.
Everything in Team
Ralph AI for every seat
AI task & rota suggestions
Priority support
Prices include VAT, and cover your Wowphie subscription only.
Bookings you take through a Wowphie payment link also carry transaction & platform fees. They're charged per side — yours and your client's — at the rate your plan tier sets, with a £1-per-side minimum on small payments. On a paid plan you can instead take payment outside Wowphie, which carries no Wowphie fee (and none of Wowphie's payment protection or dispute cover). The exact rates for your plan are always on your payout terms, under Payments — along with payout timings and the full terms.
Compare every feature
Exactly what you get — and don't — on each plan.
Features
Free
£0
Pro
£25/mo
Pro AI
£35/mo
Team
£45/mo
Team AI
£55/mo
Everyday running
Public profile & search listing
Bookings & scheduling
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Client & pet profiles (CRM)
Direct messaging
Forms & logs
Activities & daily care tracking
My Office
Take payment by Wowphie payment link
Required
Payment control (off-platform, timing, manual records)
Invoices & payout controls
Booking rules (policies, deposits, notice)
Task management board
Team seats & permissions
£10 / extra seat
£10 / extra seat
Performance & growth
Reviews & testimonials
Analytics & reports
Promotion & marketing tools
Ralph — AI assistant
AI booking & message handling
AI daily summaries & reminders
AI for every team seat
Support
Support
Community
Email
Email
Email
Priority
Optional AI assistant
The AI tiers add Ralph to your plan
Ralph handles bookings, messages and day-to-day admin for you. You're always in control — use Wowphie your way, with or without automation.
Start free today
Get listed, take bookings and upgrade whenever you're ready.
Free forever starter plan
No card required
Set up in minutes
Want a walkthrough first?
We'll show you the plans in action and help you pick.
Personal demo
Tailored to your business
No pressure
Not sure which plan fits?
Tell us about your business and we'll point you at the right tier — no pressure.
The all-in-one platform for pet service professionals.
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